Why Google Penguin penalize?
As we all know Google is the most dominating search engine, where every website is trying to reach on top in the Google ranking. But if we get down on the Google it hearts a lot. Recently Google has come up with Google Penguin and Google Panda in the past. What can be done to stay tension free and avoid being penalized by Google Penguin is very simple. We just need to stick to basics.
Sometime very good sites get hit by Google because of the change in the Google strategy. If you are hit by Google update and feel you shouldn’t get hit then you can always contact to Google stating your thought on why your site shouldn’t get hit.
Once your site is being hit by change in Google penguin it’s going to be long process to recover from the loss. You need to do lots of work like writing fresh content, getting rid of unnatural links etc. In short you need to do complete SEO audit of your site.
Here are few points need to be taken in to the consideration to avoid your site getting hit by Google penguin updates as we never know how long updates are going to be.
Also keep an eye on Google official blog to be updated of SEO changes every month. Which will give you idea about best method to be used in SEO and get avoid being penalized from the Google.
Never overdo keywords
If you are writing some content for your site, write it in a simple way keeping in mind you are writing for the reader not to make happy bot. Over writing of keyword result in heavy drop in SERP as Google is enough smart to understand how the keywords are used. Do not try to place keyword by force. If you don’t have much keywords in your content do not be panic. There is no thumb rule for the keyword density.
Always write original content
It is always good to write original content and never try to copy from other places in your post and pages. If you are writing fresh and original content then Google will appreciate your honesty in general.
Be creative and write fresh content whatever you can.
It is agreed that most of the topics has been covered by other bloggers, but there is always space to tweak content in such a way which will never let Google know that you have copied or even got any part of content from other post. Also write content in different style to get avoid penalized by the Google.
Use correct linking strategy
Link building is another major aspect of SEO. Always adopt right link building strategy to avoid getting penalized from the Google Penguin. As there are many services selling thousands of links to get higher rank on the Google. Using these services will maximize your chances to get penalized. Always write good content and place natural link which are relevant to the content. Google always love to see natural content and linking. Organic linking is the safest and best strategy that you can use.
Outbound linking strategy
Outbound links are very crucial and add lots of value to your content. Using right outbound link in your content will add more value to your content. You should understand the importance of outbound links in the SEO and link your content with the relevant and quality domains.
As now SEO is more about the quality not the quantity. Those are the days gone when we use to have link building strategy as link exchange etc.
I have mentioned few basic and simple points to be taken in to the consideration for SEO strategy. If you find this article useful and interesting , don’t forget to give us Google Plus and Facebook Like.