What is Social Media Marketing?
“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure.
Social media marketing is the process of marketing through social media sites like Twitter, Facebook and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Social media marketing can help you increase the activity around these top goals:
* Website traffic and user behaviour (external and internal tracking)
* Conversion and sales tracking
* Page views, ad exposure
* Growing brand awareness (a softer value, takes longer to build)
* Creating a positive brand association and keeping it there.
* Business development and a broader customer reach.
A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching “Digg This” and “Tweet This” tags to the end of articles. It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube.
Social Media Marketing and YouTube
Some of the most effective social media marketing strategies center around YouTube and the viral video. While often more time-consuming and expensive, YouTube can easily become the centerpiece of a larger social media campaign.
Because of its social nature, YouTube can be a great way to interact with customers and get them involved with the marketing as well as the product. An excellent example of social media marketing on YouTube done well was Microsoft’s response to the “I’m a Mac” commercials.
Social Media Marketing and Twitter
Twitter has picked up a lot of steam in the last year for being a great place for social media marketing. While Twitter has grown far beyond its microblogging roots, it is important to think of Twitter similar to a company blog. While the primary purpose is to get the word out, it is just as important to add a personal touch rather than relying on RSS feeds to deliver stale press releases or simply repeat the company blog.
In addition growing the amount of followers, Twitter can be particularly effective when interacting with customers and fans.
Social Media Marketing and Blogs
In many respects, blogs can serve as an extension of traditional media. Much as review copies might be sent to traditional media outlets like newspapers and magazines, they can also be sent to popular blogs on the subject.
Social Marketing and Facebook
Let’s face it in today’s economy we are all looking for ways to be creative and innovative in our marketing. A month ago I asked for people to share their no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook.
Does that peak your interest? Are you ready to start capturing your portion of that 140 million as customers? Of course you are, so today I’m going to show you two different ways that you can use Facebook to market your business. Learn how to market your business on Facebook using both Facebook Pages and Facebook Group options.
Social Media Marketing and LinkedIn
Do you want to increase your opportunities to network with customers, clients, vendors, peers, potential job candidates and even your own employees? If you’re a business of any size, you need to have a well-developed “business” presence on LinkedIn.
LinkedIn recently announced an update to company pages that can help companies and small businesses to become more engaged on the network.Up until now, your company page existed in isolation. Now businesses can update their individual company pages to enable their followers to receive updates and insights about job opportunities, company news, employee moves and more.
Are these the only kinds of updates that companies can post to their pages? Absolutely not, and I’m going to suggest that you think about this as a brand-new opportunity to showcase your thought leadership and expanding your business!
LinkedIn Ads is a self-service advertising solution that allows you to create and place ads on prominent pages on the LinkedIn.com website. People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive.